THE STORY

Why Pierpoint

When I was trying to come up with a brand for myself and my freelance business, I was trying reeeeeally hard to stay away from something like ‘Alexandria’s Graphics’. I just didn’t want a name that included MY name in it. So I leaned on my husband to help. He’s surprisingly great with this sort of thing - he maybe should have gone into copy writing.

I was looking for something that had to do with an interest of mine or that related to a location. So, being the history buff he is, my husband started doing some research about Fergus.

Historical documents reveal that a settler in the 1700s, Richard Pierpoint, took every opportunity, in slavery, war and peace, to gain his freedom and independence and to lead other Black men as soldiers and settlers.

Pierpoint served as a private in the war of 1812. And in 1820, for recognition of his contribution during that war, Pierpoint was granted 100 acres of land on the Grand River in Garafraxa Township.

When it was originally settled, the particular area of Fergus I live in was called Pierpoint. I immediately knew I wanted to incorporate the Pierpoint name into my brand. What better way to tie in a little piece of history about where I’ve decided to settle and start a family?

The next part was the tag line. Graphic design? No. Digital media? No that might be a bit misleading. I settled on ‘Creative Design’ because it encompasses a broad spectrum of my capabilities. I can help design any static asset you can put your mind to. Whether it’s for print or for digital, the possibilities are endless!